Double 11, which is refreshing sales records every year, is just a microcosm of the rapid development of e-commerce in China. Undoubtedly, the emergence and rise of e-commerce has completely changed the circulation pattern of almost all commercial fields in China, and the home appliance industry is hardly immune. E-commerce platforms have gradually become the preferred shopping channel for Chinese consumers when they purchase home appliances by virtue of their convenient, fast, time- and space-free shopping experience, as well as their cost and price advantages.